Oil In The Blood

‘Oil in the Blood’ is a documentary feature film on the contemporary custom motorcycle culture. The film is directed by life-long biker Gareth Maxwell Roberts and produced by Lucy Selwood.


The philosophy of individualism is embedded in motorcycling. The desire to be different and unique, is at the root of the motorcyclist’s imagination. Modifying, customising, and changing bikes is at the very heart of the biker. Custom motorcycle culture has experienced a renaissance in recent years, and what was once a niche subculture now bears a significant influence on the international mainstream motorcycle industry.


Over the last three years, Gareth and Lucy have interviewed nearly three hundred bike builders, riders, journalists, artists and racers; the very heartbeat of this culture. They’ve communed with like-minded souls in Britain, Europe, Japan, Australia, The Far East, Africa and the US. They’ve spoken to major manufactures Harley Davidson, Yamaha, Royal Enfield, Ducati and BMW.


Lucy and Gareth have filmed at both The Bike Shed London and Paris, The Malle Mile, Wheels & Waves in Biarritz, The Trip Out, The Brooklyn Invitational, The Distinguished Gentlemans Ride in London and New York, Throttle Roll in Sydney, Indian Larry’s Block Party, Dirt Quake, Snowquake, The Malle Mile and The Trip Out in rural England, The One Moto Show in Portland, Mama Tried in Milwaukee, Mooneyes in Tokyo,  and The Handbuilt Show in Austin.


The film-makers filmed a collaboration between Harley Davidson and maverick bike builders El Solitario in the Sahara, flat track racing in dusty bowls and indoor arenas, ice racing in Wisconsin and in the Alps, and the American Wall of Death in the Texas sun. They’ve shot dozens of cool custom bikes being ridden through the urban streets, the twisting mountain roads, through the rolling green countryside and the scorched flat plains. They’ve filmed choppers, café-racers, flattrackers, sprint bikes, electrics, old school specials and urban brats, hundred-thousand dollar pristine beauties and five hundred buck rippers.


This is not a film about motorcycles, it’s about motorcycle people.

We are pleased to announce that ‘Oil In The Blood' will be on general release on the 14th October 2019, please click the release tab for details.



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We are pleased to announce ‘Oil in the Blood’ is on world-wide release from October 14th 2019.

Available for digital download from iTunes & Google.

Available in all formats on UK Amazon.co.uk

14/10/19 update: Due to a logistical issue in the USA Amazon.com is listing the film as ‘currently unavailable’. This should be resolved within the coming days, and will be available in all formats to download, DVD & Blu-ray.

Available also in:

Germany Amazon.de

Italy Amazon.it

Spain Amazon.es

Additionally available in the UK at:


Sky Store

Virgin Media.


Oil In The Blood Giveaway Contest

In celebration of the film's release, Gareth Maxwell Roberts partnered with Velomacchi, REV'IT!, Revival Cycles, Hedon, and TW Steel to give away $3700 in prizes. Please read the Official Contest Rules at the bottom of this page, or by clicking here, prior to completing the form and entering the contest. Submit the entry form by 11:59pm PST on October 21, 2019 for a chance to win one of the prizes.

Seven (7) winners will be randomly selected to win one (1) of the following prizes:

  • One (1) Velomacchi 50L Speedway Hybrid Duffle Travel Backpack

    • One (1) Velomacchi 35L Giro Backpack

      • One (1) Velomacchi Speedway Tool Roll

      • One (1) REV'IT! Brentwood Jeans

      • One (1) Revival Cycles Palo Duro Pannier Briefcase

      • One (1) Hedon Full Face Heroine Racer Helmet and Visor of Winner's Choice

        • One (1) TW Steel TW999 Watch




This isn’t a film about motorcycles. It’s about motorcycle people. That means you.

 We are pleased to announce that we’ve finished “Oil In The Blood”. We are screening the film at a number of pre-release special screenings and we’d love to see you there. We’d love to thank you personally for your contribution and support. Please follow us on @oilintheblood and feel free to post this on social media and help us spread the word.


7th February, 2019, 6pm

Hollywood Theatre, presented by Wryd War On Wheels Biker Movie Marathon, in conjunction with the ten year edition The One Moto Show, Portland, Oregon. 

9th February, 2019, 6pm

Hosted Presented by Ducati-heads  Moto Corsa, at Moto Corsa, Portland, Oregon.


16th February, 8pm
& 17th February at noon

Presented by our good friends at Mama Tried, The Rave, Milwaukee, Wisconsin.

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21st Feb, 2019.

Hosted by Chicago’s finest Federal Moto - Logan Theatre, Chicago


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28th March, 2019, 8.30pm

The Strand Cinema, Belfast.

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5th April, 2019, 7pm

Petersen Automotive Museum, LA

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13th April, 2019, 9pm

The HANDBUILT Motorcycle Show, Austin, Texas.


27th April, 2019

Bad And Bold, Munich, Germany.


2nd May 2019, 7pm

Dainese SF, San Fransisco, California.

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25th May, 2019

The Bike Shed 10th Edition, London, UK.

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28th May 2019, 8:30pm

Light House Cinema, Dublin.


31st May, 2019

Lisbon Motorcycle Film Festival, Lisbon, Portugal.


15th June, 2019

Wheels & Waves Eighth Edition, Biarritz, France.

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22nd June, 2019 

Motoblot Film Festival, Chicago.

We’re pleased to announce we will be screening in Chicago once again at the Cobra Lounge in the live stage room at 11.15am. 235 N. Ashland Ave. Chicago. Corner of Ashland and Fulton.


26th & 27th June, 2019 

Sydney & Melbourne, Australia

13th July, 2019 

NtoN Birthday Party, Znikad Donikad, Poland.

20th July, 2019, 6pm.

Pop-up Party, 956 W Hyde Park Blvd, Inglewood, CA. 90302.


26-28th July, 2019

The Malle Mile, Kevington Hall, London


22nd August, 2019

Bolt London, Hackney, London


7th & 8th Sept, 2019

Moto Circle Festival, Vienna, Austria


7th & 8th Sept, 2019

Moto Film Festival, Adelaide, Australia


27th, 28th, 29th Sept, 2019

Two Wheel Passion Festival, Old Port Limassol, Cyprus


4th October, 2019

Toronto Motorcycle Film Festival, Toronto, Canada.


11th, 12th, 13th October, 2019

Moto Film Festival, Mexico City, Mexico.

And more dates to come…..



The TW Steel ‘Oil In The Blood’ collaboration electric special built by deBolex Engineering was realised to celebrate the launch of the documentary feature film on contemporary custom motorcycle culture ‘Oil In The Blood’.

‘Oil In The Blood’ is a celebration of custom motorcycling. It’s about people, their motives for building, their struggles, their failures and triumphs. The film champions analogue values and traditional skills; and examines their place in a globalised digital world. It traces the history of custom culture, and its uneasy relationship with the corporate OEMs. The film is both nostalgic and forward facing.

Director Gareth Maxwell Roberts concludes the film by looking to the future of both custom motorcycles and motorcycling as a whole, exploring the possibilities of alternative power-sources. It felt fitting to build a bike that addressed some of the questions asked. He discussed this with friend and previous collaborator Calum Pryce-Tidd at deBolex Engineering, who relished the challenge. The latter part of the film also examines collaborations between brands and builders, so Gareth considered partnering with an appropriate brand. 

Gareth approached Auke Possel of TW Steel, who he has known for some years, and who has commissioned a number of notable builds as part of TW Steel’s Son Of Time, an initiative that brings together the worlds of watchmaking and custom bike building. He proposed the idea of building a collaboration electric special, and almost immediately Auke said yes.